Modular Journal

Öz

The introductory course in visual communication design is based on the elements, principles and rules of design. For this reason, in the course, first of all, it is necessary to give students the awareness of reading universal and cultural images/symbols while creating a design idea, and also to reflect on the design by using their creativity. The use of rebus plays an effective role in the development of creative thinking. Rebus is a language of expression with an entertaining function that has a puzzle feature in design for sounds or abstract words, regardless of the meanings of existing images/symbols. The aim of the research is to speed up the image/symbol creation process by using rebus production forms to contribute to the creativity of visual communication design students and to contribute to the development of their knowledge/skills. The action research model was used as a qualitative research method in the study. For the research, the necessary permission was obtained from the Ethics Committee of Istanbul Gedik University with the number of 09.05.2022 / E-56365223-050.01.04-2022.137548.82-347, and the findings were determined by descriptive analysis approach. In the research, it was concluded that the students who took the visual communication design introductory course transferred their thoughts to their designs with creative ideas by using rebus.